Amazon has announced that its Buy with Prime service will soon be available on adidas.com and the adidas app. This expansion will allow U.S.-based Prime members to enjoy familiar benefits such as fast, free delivery, easy returns, and 24/7 shopper support when shopping for adidas products online.
Peter Larsen, vice president of Buy with Prime and Amazon Multi-Channel Fulfillment, expressed enthusiasm about the collaboration: “Expanding Buy with Prime to adidas.com and the adidas app is like lacing up a fresh pair of sneakers, it just feels right.”
The integration is set to launch in Spring 2025. Shoppers will be able to select Prime eligible items on both platforms and use their Amazon account to verify their membership during checkout. Once verified, purchases can be completed using one of adidas’ payment options. Post-purchase management of orders can be done through Amazon or via an order confirmation email from adidas.
Amazon representatives will be present at eTail West 2025 in Palm Springs from February 24-27. Attendees are invited to visit the Buy with Prime booth (#104) to learn more about how this fulfillment solution extends beyond Amazon’s own platform.
Buy with Prime aims to assist direct-to-customer (DTC) merchants by offering quick delivery solutions and fostering customer relationships. The service currently collaborates with brands across various categories including Health & Wellness, Beauty & Grooming, Apparel & Accessories, among others.
By utilizing Amazon’s fulfillment network and leveraging the recognition of the Prime brand, Buy with Prime seeks to aid businesses in growth by facilitating fast deliveries and enhancing customer interactions. Merchants have reported increased conversion rates and revenue per shopper due to these offerings.
For further information on Buy with Prime, interested parties can reach out via Amazon’s media hotline or visit their website.
