Airbnb has concluded a successful awards season by securing four wins at the 2025 Cannes Lions International Festival of Creativity for its campaign, Airbnb Icons. The campaign, which was launched in May 2024, achieved four Bronze Lions across various categories including Media, PR, and Brand Experience & Activation.
These recent accolades bring the total number of awards for Airbnb Icons to 11 from major global and North American award shows this year. The campaign’s recognition includes honors from Cannes Lions, North American SABRE Awards, REGGIE Awards, Clio Awards, and The One Show.
The widespread acknowledgment emphasizes the impact of Airbnb Icons in inspiring and engaging the community while highlighting the creativity and talent of the team behind it.
