Airbnb, in partnership with the Goa Tourism Department, has introduced a new digital guidebook titled ‘Goa Unseen’. The guide aims to help travelers discover lesser-known cultural and heritage sites across the state. This initiative is part of the ongoing Rediscover Goa campaign.
The launch event for ‘Goa Unseen’ featured Shri Rohan Khaunte, Minister for Tourism, Government of Goa; Amanpreet Singh Bajaj, Airbnb’s Country Head for India and Southeast Asia; and actor Abhay Deol. The guidebook draws on recommendations from local experts such as chef Avinash Martins, food writer Nolan Mascarenhas, artist Siddharth Kerkar, Goa Getterr founder Garv Vohra, travel writer Insia Lacewalla, and TV host Scarlett Rose.
These contributors provided insights into off-the-beaten-path landmarks and experiences that showcase Goa’s cultural legacy. According to Airbnb data, there was a more than 20% increase in bookings for Goa in 2024 compared to 2023. South Goa saw an even higher growth rate of over 25%, reflecting a shift among tourists towards exploring less crowded areas and engaging with local culture.
Amanpreet Singh Bajaj stated: “Goa has always been a key destination for Airbnb in India, and through initiatives like ‘Rediscover Goa’ and the launch of ‘Goa Unseen’, in partnership with the Goa Tourism Department, we are striving to showcase the state’s rich cultural heritage, dynamic communities, and unique accommodations. With a growing community of hospitality entrepreneurs, Airbnb remains committed to fostering responsible tourism and helping travelers experience the authentic, lesser known side of Goa.”
Shri Rohan Khaunte commented: “Tourism is the backbone of Goa’s economy, and our focus on regenerative tourism ensures that its benefits reach local businesses, communities, and a new generation of entrepreneurs. By encouraging homestays, particularly in rural Goa, and empowering women and youth, we are aligning with our Honorable Prime Minister’s vision of Nari Shakti and Yuva Shakti. Furthering our MoU with Airbnb on initiatives like the ‘Goa Unseen’ guidebook, we offer travelers an authentic Goan experience—one that extends beyond the popular hotspots and into the heart of our Goa Beyond Beaches. We are excited to partner with Airbnb once again and look forward to welcoming travelers from around the world to discover the true essence of Goa.”
Abhay Deol added: “Goa has always been a place of discovery for me, a sanctuary where creativity, nature, and community thrive. Over the years I’ve been exploring its hidden gems – from lush forests, lesser known beaches to unique local experiences – all of which have inspired my journey. Through ‘Goa Unseen,’ I’m excited to share this side of Goa and invite travelers to experience its true essence. With Airbnb I hope you’ll find your own connection to Goa’s vibrant soul.”
The digital guidebook is available at www.airbnb.com/goaunseen.
