Amazon has announced the return of Prime Big Deal Days, scheduled for October 7–8, 2025. The event will give Prime members early access to discounts across a range of categories and brands including LEGO, KitchenAid, Bose, and more.
The shopping event starts at 12:01 a.m. PT on October 7. Members can expect deals on kitchen and home products from brands like KitchenAid, trending beauty items from tarte, and toys from LEGO. Savings are also available on household essentials with brands such as Dove, Crest, and Dixie participating.
Throughout the two-day sale, new limited-time offers called Today’s Big Deals will be released at three intervals each day—12 a.m., 8 a.m., and 1 p.m. PT—from brands such as Away, ELEMIS, and LG. These deals are available while supplies last.
Prime membership is required to access these offers. Benefits include fast free delivery, streaming entertainment options, exclusive savings throughout the year, and the ability to start with a 30-day free trial.
Highlighted deals for this year’s event include up to 65% off select electronics from Anker; up to 50% off Amazon devices like Smart Plug and Echo Frames; up to 45% off Bose headphones; up to 40% off TVs from LG and Hisense; as well as fashion discounts of up to 50% on Levi’s apparel or Zappos styles.
Beauty deals feature savings of up to 40% on makeup from tarte or Anastasia Beverly Hills; up to 30% off premium products from Estée Lauder or Lancôme; along with similar discounts on skincare by ELEMIS or Kiehl’s. Home-related offers include half-off floorcare items by Shark or eufy and travel gear by Samsonite.
Prime members can also take advantage of additional perks during the sale period:
– A complimentary grocery item with Same-Day Delivery orders in eligible locations.
– Enhanced rewards through Prime Visa or Store Card programs—including instant gift cards upon approval between October 2–8—and increased cashback rates during the event.
– Dining benefits via Grubhub+, offering $10 off qualifying orders during the sale.
– Young adult members (ages 18–24) get early access plus extra cashback opportunities.
– In-store discounts at Amazon Fresh locations for qualifying purchases.
– Up to 65% savings on thousands of bestselling print books.
– Discounts on select titles via Prime Video rentals or purchases.
– Four months free trial for new Amazon Music Unlimited users; current subscribers can upgrade plans temporarily at no extra cost.
– Health care savings through One Medical memberships discounted for Prime members.
More than sixty percent of sales in Amazon’s store come from independent sellers—most being small businesses—which contributes a wide selection of products at competitive prices.
This year introduces new AI-powered shopping tools designed to help customers find gifts more easily. The Rufus assistant provides recommendations and price alerts while Alexa+ deal tracking notifies users when watched items go on sale. Amazon Lens allows visual product searches using photos taken by shoppers’ mobile devices.
“Prime Big Deal Days launches October 7–8, offering members exclusive access to millions of deals across categories from top brands like LEGO, KitchenAid, and Bose.”
“Prime members can save up to 50% on select Amazon devices, 40% on select kitchen appliances, and up to 65% on bestselling print books during the shopping event.”
“New AI-powered shopping tools like Rufus, Alexa+ deal tracking, and Amazon Lens make finding and comparing deals easier during this early holiday shopping event.”
The company encourages interested customers who are not yet members to join Prime in order to participate in these promotions.
