Amazon will hold its Holiday Beauty Event from October 20 to November 2, 2025. The annual event, now in its fifth year, offers discounts of up to 40% on a range of beauty and wellness products. Shoppers can expect deals on skin care, makeup, hair care, personal care items, fragrances, men’s grooming products, and wellness items.
Brands featured in the event include Laura Mercier, tarte, Clinique, Too Faced, Julep, bareMinerals, Maybelline, Amika, Kitsch, Sulwhasoo, Dr. Jart+, Parívie, Sunday Riley, La Roche-Posay, Olay, ELEMIS, Moroccanoil, Calvin Klein, Philips and Vital Proteins.
Customers will have access to thousands of curated deals and coupons as well as exclusive gift sets only available through Amazon. Flash category deals and interactive Amazon Live programming are also part of the promotion.
According to Amazon: “The holidays are quickly approaching—and whether you’re looking to shop for loved ones or treat yourself to some new skin care, fragrances or makeup we’ve got good news: The Amazon Holiday Beauty Event a two-week shopping event for beauty and wellness customers is returning from October 20 to November 2. The 2025 Holiday Beauty Event—now in its fifth year—will bring customers up to 40% off across skin care makeup hair care personal care fragrance men’s grooming wellness and more plus flash category deals exclusive Amazon-only gift sets and interactive Amazon Live programming.”
Prime members are also offered early access to tickets for the film ‘Wicked: For Good’ through Fandango. They can see the movie four days before it is released widely.
The event provides opportunities for customers to find holiday gifts and explore trending beauty products including K-beauty items while taking advantage of limited-time flash deals.
