Amazon has announced the expansion of its Buy with Prime service to include all products on Gabb.com, a provider of safe technology for children. This move allows millions of U.S.-based Prime members to access Gabb’s full range of kid-safe watches, phones, and accessories using their existing Prime shopping benefits.
Buy with Prime offers fast, free delivery, easy returns, 24/7 shopper support, and a convenient checkout experience. Initially launched in 2022 to assist direct-to-customer (DTC) merchants in overcoming challenges related to acquiring new shoppers and driving conversion rates, Buy with Prime is now available across various categories including Health & Wellness, Beauty & Grooming, Food & Beverage, Apparel & Accessories, Kids & Fur Babies, and Home & Garden.
Gabb has integrated the Buy with Prime API into its existing storefront. This integration maintains control over its brand while simplifying merchant operations by syncing order management and catalog services. Additionally, it enables serial number tracking for device activation before customer receipt.
“Buy with Prime has been a very impactful tool for us,” said Dani Strong, Gabb’s Director of Marketplaces. “We have just been so impressed with it and we can’t wait to see what the future holds.”
Shoppers can find Prime eligible items on Gabb.com and complete their purchase through Amazon’s fulfillment network. Post-purchase management is accessible via order confirmation emails or through Amazon accounts.
Peter Larsen, Amazon Vice President of Buy with Prime stated: “With Buy with Prime, Gabb customers get the best of both worlds—tech that helps keep kids safe and a checkout experience that keeps parents smiling.”
The service continues to aid businesses by offering fast delivery options while allowing merchants access to shopper information for enhanced customer service. According to Amazon’s data, merchants using Buy with Prime have seen an average 16% increase in revenue per shopper.
For further inquiries:
Amazon Media Hotline
Amazon-pr@amazon.com
