Amazon has announced the expansion of its Buy with Prime service to Fossil.com, a prominent watch and accessories brand. This collaboration will enable U.S.-based Prime members to utilize their familiar shopping benefits on Fossil’s online store starting in February. These benefits include fast, free delivery, easy returns, and 24/7 shopper support.
Ellie Quartel, Senior Vice President of Digital at Fossil Group, expressed enthusiasm about the partnership: “This February, we’re thrilled to offer our customers an even easier, faster way to shop with us through Buy with Prime.” She highlighted that customers will enjoy the same services they expect from Prime while shopping on Fossil.com.
Peter Larsen, vice president of Buy with Prime and Amazon Multi-Channel Fulfillment, remarked on the collaboration: “We’re thrilled to bring the convenience and speed of Prime to Fossil customers.”
The integration allows shoppers to select Prime eligible items on Fossil.com and proceed through checkout using their Amazon account. After confirming their Prime membership, purchases are fulfilled by Amazon. Customers can track orders via confirmation emails or through their Amazon accounts.
Merchants attending the National Retail Federation’s 2025 Retail’s Big Show in New York City can learn more about this initiative at the Buy with Prime and Amazon Multi-Channel Fulfillment booth. The event runs from January 12-14.
Since its launch in 2022, Buy with Prime aims to assist direct-to-customer merchants by offering reliable delivery options and enhancing customer relationships. Notable brands like Steve Madden and Belkin have already joined the service. The program reportedly helps increase revenue per shopper by an average of 16% and reduces customer acquisition costs.
Prime members interested in further details can visit Amazon’s website for more information.
