Amazon Fashion announced on May 28 the launch of its 18th edition of the Wardrobe Refresh Sale, which will run until June 2. The event offers customers discounts ranging from 50% to 80% across over 400,000 styles and more than 1,500 brands in categories such as apparel, beauty, footwear, watches, luggage, handbags and accessories.
This year’s sale includes brands like Wrogn, Libas, Gerber, Crocs, Maybelline, Puma and American Tourister. The company said that Gen Z customers are driving momentum by seeking trend-forward styles at competitive prices. Amazon also confirmed that Prime Day will return in July for its tenth edition in India with deals and new launches.
To enhance the shopping experience during this sale period, Amazon Fashion is introducing AI-powered discovery tools. Customers can use Rufus—an AI shopping assistant—to receive curated recommendations based on conversational queries such as “summer sneakers under INR 2000” or “vacation-ready co-ord sets.” Rufus provides a price history tracker for products over a period of up to ninety days and allows users to set price alerts or automate purchases when items reach a specified price point. In addition to voice-guided discovery through Rufus, Amazon Lens AI enables shoppers to upload or take photos of outfits or fashion items and find similar products available on Amazon. The ‘Wear It With’ feature lets users build complete looks by pairing apparel with complementary accessories from top brands.
Featured recommendations include new product launches like the WROGN Men T-Shirt at INR 1079 and Rare Rabbit Gallardo Cabin Size Matte Grey Hard Trolley Bag at INR 5999. Women’s offerings include SASSAFRAS Floral Front Tie Knot Romper at INR 646 and Lukson Grace Blossom Lab Grown Diamond & Ruby Bracelet at INR 8074. Other highlighted products are ERIDANI Amaris Strappy Heels (INR 1799), Lavie Women’s Mono Clair Large Hobo Bag (INR 1649), Nike Killshot Leather Tennis Shoes (INR 6876), Fastrack Limitless FS2+ Smart Watch (INR 1599), and Vincent Chase Eyewear Full Rim Pilot Sunglasses (INR 899).
Amazon operates in e-commerce and technology services while providing retail offerings globally; it also delivers online shopping services along with cloud computing and digital entertainment solutions, according to its official website. The company describes itself as striving to be Earth’s most customer-focused company as well as the best employer and safest workplace.