Amazon has launched its Prime Big Deal Days event for 2025, a two-day sale running from Tuesday, October 7 through Wednesday, October 8. The event is exclusive to Amazon Prime members and features discounts across more than 35 product categories.
Prime Big Deal Days offers savings on a range of brands including Bose, Dyson, LEGO, Apple, and others. According to Amazon, the deals are updated throughout the event. “We’re providing you with a curated list of top deals from Amazon, which we’ll update throughout the two-day event,” the company stated. “New Prime Big Deal Days deals are added throughout the event, so check back often.”
The sale includes significant discounts on electronics such as Bose QuietComfort Ultra headphones and Apple iPad mini devices. Home products like robot vacuums from Eufy and kitchen appliances from Ninja are also featured. Beauty items include brands like Elemis Superfood and TULA, while fashion deals highlight Levi’s jackets and adidas sneakers.
Amazon notes that over 60% of sales in its store come from independent sellers—primarily small and medium-sized businesses—and encourages shoppers to explore these offerings during the event at amazon.com/primedaysmallbusiness.
The company provides several tips for maximizing savings during Prime Big Deal Days: checking frequently for new deals, using tools like Lens Live for quick product comparisons, reviewing regularly purchased items in the Buy Again section for potential discounts, and leveraging AI shopping assistant Rufus for personalized recommendations.
To participate in Prime Big Deal Days, customers must have an active Prime membership. “Prime Big Deal Days is exclusively for Prime members, so be sure to sign up for a Prime membership today,” Amazon said.
The sale also highlights special promotions on toys ahead of the holiday season—including items featured in Amazon’s annual Toys We Love list—as well as grocery products such as gourmet hot sauces and dietary supplements.
All deal availability is subject to change during the course of the event.
