Amazon Music announced on May 14 that it will return to livestream the Sueños Music Festival, broadcasting performances from headliners such as Fuerza Regida, Kali Uchis, and J Balvin to fans globally. The festival takes place on May 23 and 24, with daily coverage beginning at 3:00 PM Central Time. Viewers can access the bilingual broadcast through the Amazon Music app, Prime Video, Twitch, and Fire TV.
The event is significant for Latin music fans worldwide as it provides access to live performances and exclusive artist content beyond the festival grounds. This year’s highlights include Yandel performing a new Amazon Music Original—a reimagined version of “Si No le Contesto”—live during his set. Fans can also purchase limited-edition merchandise both onsite and online via Amazon.com.
The World of Sueños hub within the Amazon Music app will offer interactive features such as artist spotlights, official playlists curated by Platino, set schedules, live updates, and previously released Amazon Music Originals from participating artists. Ramon Fragoso, Head of US Latin at Amazon Music said: “Latin music is not confined by geography; it is a global force shaping culture, conversation, and connection around the world. Sueños has assembled an incredible lineup that reflects the diversity, energy, and global impact of Latin music today. Through livestreamed performances and exclusive artist moments we’re creating new ways for fans around the world to experience the festival in real time and connect more deeply with the artists and music they love.”
In addition to streaming services like Vive Latino 2026 or Primavera Sound Barcelona 2026 already available from Amazon Music’s growing slate of global events—including Bad Bunny’s record-breaking Puerto Rico show—the company continues its commitment by supporting local communities. This year’s initiative includes a $100,000 donation toward arts education in Chicago’s Latino community through organizations like Puerto Rican Arts Alliance.
Ian Conyers Sr., Manager of Community Engagement at Amazon said: “Music has the power to open doors, inspire confidence, and create opportunities that can shape a young person’s future… By supporting organizations like the Puerto Rican Arts Alliance we hope to help create more opportunities for young artists… across Chicago’s vibrant Latino community.”
The confirmed lineup features diverse acts spanning reggaeton to música mexicana including Alexis y Fido; Chino Pacas; Danny Ocean; Elena Rose; Los Tucanes de Tijuana; Paulo Londra; Ryan Castro; Yandel Sinfónico among others.
Amazon operates in e-commerce and technology services—offering retail products as well as digital offerings—and strives to be Earth’s most customer-focused company according to its official website.