Amazon has released its 2025 Toys We Love list, offering a curated selection of trending toys for the upcoming holiday season. The list features a range of products across several categories, including budget-friendly options, exclusive Amazon-only launches, and items that appeal to both children and adults.
Some notable exclusive products available only on Amazon include the Fisher-Price Montessori Sorting Tree, special editions of plush dolls from the upcoming “Wicked: For Good” film, and a new Furby Gold Glam edition. Other highlights are hands-on STEM kits like the National Geographic Sensory Science Kit and character-themed sets such as LEGO Harry Potter Book Nook: Hogwarts Express.
Prime members benefit from fast, free shipping on these selections and can add their favorites to an Amazon Holiday Gift List for easy organization. The platform also promotes digital tools such as Rufus—an AI-powered shopping assistant—along with Amazon Lens and AI Shopping Guides to help customers find suitable gifts more efficiently during the busy holiday shopping period.
“Amazon Family makes it easy for customers to manage and share services, subscriptions, and digital content, all in one place,” according to the company. In addition to toys, families can use features like Wish Lists for streamlined gift planning.
The 2025 Toys We Love list spans categories including action & adventure toys, family games, sensory DIY kits, collectibles for various age groups, and collaborations between well-known brands. Prices start under $25 with options like Monopoly Deal: NFL Edition ($6.99) and go up to higher-end tech toys such as Miko 3: AI-Powered Smart Robot ($249.00).
For shoppers seeking additional convenience or inspiration, Amazon highlights innovative shopping tools designed to simplify the gift-finding process.
