Austrian small and medium-sized enterprises selling on Amazon increased their export revenues by 6 percent to 641 million euros in 2025, according to figures presented at a press conference on May 27. The growth comes despite ongoing economic difficulties, including weak economic conditions, rising costs, and changing regulatory frameworks. Since 2020, this represents more than a 45 percent increase. In total, these companies sold over 20 million products to more than 150 countries and territories last year, with over 95 percent exporting internationally.
Yorck von Mirbach, Country Lead Austria and Switzerland at Amazon, said, “The Austrian SMEs that sell via Amazon prove year after year that resilience is no coincidence – but the result of entrepreneurial courage, innovation and the willingness to break new ground. More than 40 products per minute find their way from Austrian companies to customers around the world via Amazon. That they were able to increase their export sales again in an economically challenging environment is primarily their achievement. Our task is to support them as best we can – with international reach, efficient logistics and AI-based tools that make internationalization easy even for small teams.”
To strengthen the conditions for thousands of Austrian SMEs using Amazon as a sales channel, the company invested about 265 million euros locally last year—totaling around one billion euros since 2016—and introduced one of its largest fee reductions at the start of this year for referral fees and Fulfillment by Amazon services.
Within the European Union internal market—where Austrian SMEs generated about 83 percent (533 million euros) of their export volume—the sector achieved record sales across Europe in 2025 with total revenues surpassing forty billion euros among EU sellers. According to Yorck von Mirbach, “Different VAT systems and regulatory requirements cause disproportionately high costs for companies and slow down growth. A more unified European framework would make cross-border trade significantly easier for small businesses.” Iris Thalbauer from Austria’s Chamber of Commerce added, “Just discussed package taxes also affect domestic companies contributing through innovation and exports… Digital distribution channels open up access to international markets at low entry thresholds—we must not endanger this potential through disproportionate regulation.”
More than three-quarters of Austrian SMEs selling on Amazon are based outside Vienna; these firms generated over four hundred forty million euros in export revenue last year—most from rural regions—with Vienna leading individual federal states at one hundred ninety-eight million euros (+7% compared with previous year). Success stories include Waterdrop’s expansion into twelve countries via Amazon marketplaces; Yosana doubling its revenue; Mato achieving triple-digit growth; Glory Boards reaching six-figure turnover before launching its own web shop; Bioblo growing double digits since joining in late-2022.
Amazon invested further in infrastructure and jobs during this period—including securing an estimated fifteen hundred indirect jobs—and announced major fee reductions across Europe early in 2026 designed especially to ease costs for smaller businesses by an average seventeen cents per unit sold.