Uber rolled out a nationwide “Women’s Preferences” feature aimed at giving women riders and drivers more control, with Caitlin Clark calling it ‘just the beginning’ at the company’s Game Changers event on March 26.
The topic matters as women make up only about one in five drivers on Uber’s platform nationwide. The Women’s Preferences feature seeks to address this gap by allowing female riders to request women drivers or set preferences in the app, while enabling women drivers to prioritize matching with women riders. Miami area participants at the event explored how these options can increase safety and flexibility for women entering the rideshare workforce, according to Uber.
Clark made her remarks during the event held in Miami that brought together women athletes and drivers to discuss flexible earning opportunities as Uber expanded its new feature across the United States. According to Uber, the event focused on building momentum for women in the gig economy through practical tools and resources.
Clark said, ‘I think this is gonna help a lot of things take off. You want to be comfortable with the people you’re surrounding yourself with and people you can trust to get you from Point A to Point B.’
The Women’s Preferences feature is now live for drivers in more than 40 countries and for riders in seven countries, including the United States. Uber said that since its initial launch in Saudi Arabia in 2019, the program has already facilitated over 230 million trips globally. The expansion builds on pilot programs in select U.S. cities and aims to attract more women to driving roles by offering greater control over trip matching.
Clark entered the Women’s National Basketball Association (WNBA) as the first overall pick in the 2024 draft and quickly established herself as one of the league’s leading scorers and passers with Indiana Fever. She led her team to the playoffs in her rookie season and drew record attendance to games across the league. Clark continues to serve as a prominent figure in women’s basketball through her on-court performance and community outreach.
