Demandbase has announced the launch of Agentbase, a collection of AI agents built on Amazon Web Services (AWS). The company, known for its account-based go-to-market (GTM) platform for B2B enterprises, is collaborating with AWS to develop these agents. Among the innovations are Filter Agent and Action Agent, which aim to enhance revenue teams’ decision-making by transforming complex data into conversational experiences.
The agents within Agentbase are designed to improve productivity and campaign precision while reducing the time from data analysis to revenue impact. Initial results indicate campaigns using an agent experienced a 40% increase in click-throughs and 25% more page visits. These tools utilize AI innovations such as intent analysis and account summaries.
Francessca Vasquez, Vice President at AWS, stated that “Demandbase has leveraged Amazon Bedrock to build Agentbase agents,” which transforms how companies access business intelligence. She emphasized that this collaboration supports technology that simplifies workflows while delivering significant business outcomes.
Agentbase serves as an example of deploying AI applications using AWS and Amazon Bedrock, showcasing how businesses can create secure solutions with measurable impacts. Currently, 35 members of Demandbase’s AI Design Partner Program are testing additional beta agents like Filter and Action Agents.
Gabe Rogol, CEO at Demandbase, commented on the development: “Agentbase is enabling revenue teams to quickly uncover powerful information and make strategic decisions across the go-to-market lifecycle.”
Demandbase plans to continue working with AWS GenAI Innovation Center to expand its platform capabilities further. The company aims to enable multi-agent collaboration for comprehensive B2B intelligence and automation.
At SaaStr 2025, Gabe Rogol will join Arym Diamond from AWS to discuss AI’s role in redefining GTM strategies.
For more information about Demandbase or the AWS GenAI Innovation Center, visit their respective websites.
