Fiverr announced the release of its second annual Marketing Executives report from Fiverr Pro, surveying over 500 marketing leaders. The report highlights increasing reliance on freelancers for key roles, concerns about AI, and a shift toward a hybrid workforce model.
According to the report, there has been a significant rise in the utilization of freelancers among marketing executives, with 69% noting increased reliance on these professionals this year. Additionally, 63% engage freelancers for at least 25% of their projects, while 28% turn to them to fill skill gaps created by workforce layoffs.
The dynamics of workplace policies are shifting, with 87% of executives having some return-to-office guidelines, down from 95% the previous year. Moreover, 70% have successfully converted freelancers to full-time positions, and 99% of those who frequently use freelancers recommend them to peers, reflecting the evolving landscape of talent acquisition and retention.
“This annual survey offers a clear and detailed year-over-year snapshot of the changing priorities within marketing, showing how industry leaders are adapting their strategies to remain competitive. It’s evident that the leaders who use freelancers don’t see them as just a bonus; they’re productivity game-changers,” said Maya Roisman, general manager at Fiverr Pro. “It’s clear that freelancers aren’t just here to pick up the slack—they’re here to help you win. In a world where speed and flexibility define success, freelancers are integral to a company’s competitiveness.”
Fiverr provides a variety of services through a network of freelancers with project-based pricing. Payment is made after the work is delivered to satisfaction, supported by 24/7 customer assistance. The platform offers services in graphics and design, digital marketing, writing and translation, video and animation, music and audio, programming and tech, business, lifestyle, data, and photography. Additionally, Fiverr Pro offers access to top freelancers and professional tools, and Fiverr Certified allows the creation of branded marketplaces with certified experts.
