Fiverr announced a partnership with Martha Stewart, who will serve as a brand ambassador and star in its new advertising campaign and social media content. The collaboration aims to encourage businesses to explore new possibilities with freelancers.
According to a press release by Fiverr, the campaign features Martha Stewart as an intern delivering coffee, highlighting the accessibility of freelance talent on Fiverr. It includes nationally aired video spots on social media marketing, web development, and artificial intelligence (AI), emphasizing the growing demand for these freelance skills on the platform.
“This partnership with Fiverr has been a wonderful experience that allows me to share a different side of my business acumen that people don’t usually see,” said Martha Stewart, entrepreneur and media personality. “My businesses have always used freelancers for projects ranging from my cookbooks to my television programs, and I appreciate Fiverr’s freelance platform for making it easier for entrepreneurs like myself to extend the expertise of their teams.”
As part of the partnership, Stewart participated in Fiverr’s 2024 Summer Product Launch as a Limited Edition Pro freelancer. She offered business consultations to three Fiverr users and provided $1,000 in Fiverr credits to support their business growth. According to the press release by Fiverr, the consultations are set to take place at the end of August 2024.
Fiverr offers a range of services from a pool of freelancers to complete their projects with project-based pricing. Payment is only required upon satisfaction with the delivered work, backed by 24/7 customer support for any assistance needed. According to the Fiverr webpage, services include graphics and design, digital marketing, writing and translation, video and animation, music and audio, programming and tech, business, lifestyle, data, and photography. Additionally, Fiverr Pro provides access to freelancers and professional tools while Fiverr Certified enables the creation of branded marketplaces featuring certified experts.
