Instacart and Hy-Vee, Inc. have announced a partnership that will enhance Hy-Vee RedMedia’s advertising capabilities through the use of Instacart Carrot Ads. This collaboration aims to create a more personalized shopping experience on Hy-Vee.com by integrating advertiser demand from over 7,000 brands. The integration will allow advertisers to extend their campaigns seamlessly to Hy-Vee’s e-commerce platform.
Alice Luong, Senior Director of E-commerce & Retail Media at Instacart, stated, “As an innovator in the retail media space, Hy-Vee has largely been ahead of the curve in its commitment to building and growing its retail media capabilities.” She added that this development would improve customer shopping experiences through enhanced ad tech capabilities.
Kathryn Mazza, president of Hy-Vee RedMedia and chief marketing officer of Hy-Vee, Inc., commented on the importance of retail media as a driver within the grocery ecosystem. “Our partnership with Instacart through their Carrot Ads solution exemplifies how we’re continuing to enhance our offerings by expanding the value we bring to advertisers,” she said.
Carrot Ads is part of Instacart’s strategy to support retail partners in developing their own media networks on their websites and apps. Over 220 retailer banners currently use Carrot Ads for their e-commerce sites.
The relationship between Hy-Vee and Instacart began in 2018 with the introduction of same-day delivery services. In subsequent years, they expanded their partnership to include fulfillment services and pickup options.
Advertisers can expect Carrot Ads capabilities on Hy-Vee RedMedia later this year.
For further details about Carrot Ads, visit www.instacart.com/company/retailer-platform/carrot-ads.
