Instacart has introduced a new suite of enterprise artificial intelligence (AI) solutions aimed at supporting grocery retailers of all sizes. The company announced that the initial rollout includes major partners such as Kroger, Sprouts Farmers Market, and Good Food Holdings.
The AI Solutions are designed to address various aspects of grocery retailing, including online storefronts, in-store operations, and shopping carts. Instacart stated that these offerings will help grocers deliver more personalized shopping experiences through AI technology.
“AI is transforming how people shop for groceries and feed their families, and Instacart is uniquely positioned to help retailers – from national chains and regional favorites to local independents – harness that change and drive meaningful results for their customers and business,” said Chris Rogers, CEO of Instacart. “These new AI solutions mark the next chapter in our enterprise story – empowering retailers to turn generative and agentic AI into a true competitive edge. In an era of rapid technological change, we’re helping grocers of all sizes not only keep pace, but also compete – and win – in an AI-powered world.”
The new suite builds on existing Instacart offerings such as Storefront Pro for e-commerce, Carrot Ads for retail media, Caper Carts for connected stores, and Carrot Tags. The company’s AI Solutions focus on five main areas: agentic commerce with integration to leading AI companies; Cart Assistant as an omnichannel shopping companion; in-store intelligence using computer vision; catalog intelligence powered by data extraction; and agentic analytics that provide actionable insights from retail data.
Instacart’s partnerships with technology leaders like OpenAI, Google, and Microsoft aim to integrate generative AI capabilities into the grocery shopping experience. This collaboration is expected to enable retailers within Instacart’s network—which includes over 1,800 partners—to reach consumers adopting new digital platforms.
The Cart Assistant tool offers personalized support across both online and physical store environments. It helps shoppers with meal planning, budgeting, nutrition advice, and product recommendations based on previous purchases. Sprouts Farmers Market plans to test Cart Assistant on its website and app as well as in Caper Carts in stores. Kroger will launch the feature within its iOS app.
“At Kroger, we want to make shopping easier, ensuring families can find their favorite foods whenever they want them,” said Yael Cosset, Executive Vice President and Chief Digital Officer at The Kroger Co. “Instacart is a trusted technology collaborator and we continuously evolve to meet our customers where they are. Together, we are bringing next-generation AI to our customers in the Kroger iOS App, giving our customers a more personalized and convenient grocery experience.”
“Sprouts is proud to collaborate with Instacart to test Cart Assistant with our customers,” said Nick Konat, President and Chief Operating Officer of Sprouts Farmers Market. “AI is transforming the way people shop, and today’s customers want the experience to be more personal and intuitive. We’re excited to leverage AI technology to make it easier than ever for Sprouts Farmers Market customers – especially our Health Enthusiasts – to personalize their experience so they can easily shop our curated assortment to find those unique items for their lifestyle and discover exciting, new emerging brands.”
For inventory management in stores, Instacart’s Store View uses images captured by shoppers or smart carts along with computer vision models to monitor stock levels in real time. This system aims to reduce operational challenges for retailers while improving product availability for shoppers. Good Food Holdings has already implemented Store View; McKeever’s will follow soon.
“We’re excited to partner with Instacart on technology that pushes the grocery industry forward,” said Andrew Krysiak, Senior Director of Digital at Good Food Holdings. “Store View gives us a powerful new layer of visibility that’s helping us enhance the customer experience today while also creating more opportunities to leverage the ecosystem to add further value for our customers tomorrow.”
Catalog Engine uses advanced data extraction techniques—including vision-language models—to improve product information available in catalogs by adding nutritional facts or allergen details where relevant. This enhancement enables better search results for consumers looking for specific attributes even if those terms do not appear directly in product descriptions.
Agentic analytics allow retail partners instant access to tailored insights about consumer behavior or operational metrics by layering proprietary machine learning tools onto existing data systems.
With these tools now available—and integrations underway at large chains—Instacart aims https://www.instacart.com/company/mission/solutions/ai-solutions/ to broaden access among independent grocers seeking similar technological advantages previously limited mainly to larger organizations.
