Instacart and Advantage Solutions have announced a partnership aimed at helping consumer packaged goods companies (CPGs) improve their in-store operations. The collaboration will use Instacart’s technology platform and network of around 600,000 shoppers to conduct in-store audits on product availability, pricing, placement, and display execution. These audits are intended to provide real-time data to CPGs so they can identify gaps on shelves quickly.
The information gathered by Instacart shoppers will trigger alerts for Advantage Solutions’ field teams, who can then address the identified issues promptly. After corrective actions are taken by Advantage, Instacart shoppers will return to validate the improvements made in stores. This process is designed to offer CPGs objective proof of performance and greater visibility into store conditions.
Andrew Nodes, Vice President and General Manager of Instacart Business & Supply Chain, commented on the initiative: “Managing in-store inventory is one of the most costly and complex challenges in grocery, and when products aren’t on shelves, everyone loses. We’re giving CPGs real-time data and insights to spot issues faster, act immediately, and do so in an expansive, yet affordable way. No one is better positioned to deliver this solution than Instacart, with our technology, scale, speed, and the unmatched power of our shopper community. Our goal is to enable retailers and brands with the supply chain visibility they need to streamline operations and create better experiences for their customers.”
Dave Peacock, CEO of Advantage Solutions added: “We’re excited to partner with Instacart to bring this new retail model to life. By combining Instacart’s shopper community and technology with Advantage’s relentless retail execution and industry connectivity, we’re helping CPGs ensure greater on-shelf availability, fewer out-of-stocks, and stronger display compliance, all while doing so in the highest ROI way for brands.”
A pilot program has already been launched by both companies with plans for broader expansion in 2026.
