Instacart has announced a partnership with Bottlecapps, an e-commerce platform that serves over 1,300 alcohol retailers in the United States and Canada. The collaboration will bring Instacart Carrot Ads to Bottlecapps’ network, giving these retailers access to new advertising technology designed to help them build and expand their retail media businesses.
Through this partnership, Bottlecapps retailers will be able to use Instacart’s ad technology and advertising ecosystem. This move allows advertisers to extend their campaigns from Instacart onto the Bottlecapps platform, providing more opportunities to reach consumers who are already interested in purchasing alcohol online. The integration of Carrot Ads is expected to help alcohol brands deliver personalized recommendations and facilitate product discovery for customers shopping on Bottlecapps-powered digital storefronts.
Alice Luong, Senior Director of E-commerce & Retail Media at Instacart, said: “Our partners choose Carrot Ads because of our performant ad technology, strong advertiser demand, and trusted closed-loop measurement, making it easy for them to quickly launch and scale an advertising business. Bottlecapps has built a strong e-commerce foundation for alcohol retailers, and we’re excited to help them take the next step in growing their retail media capabilities. Through this partnership, Bottlecapps’ network of retailers will be able to enhance product discovery for customers shopping across their digital storefronts.”
Corey Gerstner, Chief Operating Officer at Bottlecapps, added: “We’re committed to helping provide cutting edge e-commerce tools to help our alcohol retailers find new ways to inspire purchase with customers. By choosing the Instacart Carrot Ads solution, we’re now able to equip our network of retailers with effective tools to display the right products at the right moments to their customers. Together, we’re generating new media revenue for our partners and optimizing the discovery and purchasing process for their customers from search to delivery.”
The partnership reflects ongoing growth in retail media as brands seek more targeted ways of reaching consumers through digital channels.
