Instacart released its 2025 Economic Impact Report, presenting new data on the company’s contribution to the grocery industry in the United States and Canada. The report details Instacart’s role in increasing revenue for grocers, supporting job creation, providing flexible income opportunities for shoppers, and helping customers save both time and money.
According to analysis by Dr. Robert Kulick of NERA Economic Consulting included in the report, Instacart has enabled U.S. grocers to generate more than $22.5 billion in additional revenue and has contributed to the creation of over 237,000 new grocery jobs since 2012. Nearly one-third of these jobs have been at small, independent grocers—more than double the industry average—allowing local businesses to better compete as online shopping grows.
“Our analysis shows that Instacart has had a significant and measurable impact on grocery retailers across the United States,” said Dr. Robert Kulick of NERA Economic Consulting. “By helping grocers expand their reach and meet growing consumer demand for omnichannel offerings, Instacart has supported the creation of more than 237,000 grocery jobs and driven over $22 billion in additional revenue for brick-and-mortar retailers. This impact not only benefits individual stores and their employees, but also contributes to broader economic growth in local communities nationwide.”
Instacart now partners with more than 1,800 national, regional, and local retail banners and supports delivery or pickup from nearly 100,000 stores across North America.
The report also notes that more than 25 million people in the U.S. and Canada used Instacart over a recent twelve-month period, placing more than 1.5 billion orders since the company’s launch. Customers have saved a combined total of over 1 billion hours using the platform since 2012. Between January 2023 and June 2025 alone, users saved more than $3 billion through various deals and loyalty programs—an average savings of over $5 per order.
Instacart reports that its services now reach 98% of U.S. households—including almost every home enrolled in SNAP (Supplemental Nutrition Assistance Program) and most low-income areas—contributing to improved food access.
Shoppers who fulfill orders on Instacart have collectively earned more than $24 billion through the platform as of mid-2025. There are about 600,000 active shoppers who benefit from flexible work arrangements that allow them to earn income while balancing other responsibilities such as caregiving or education.
For consumer packaged goods (CPG) brands advertising on Instacart’s retail media platform, sales reportedly increased by an average of 25%. More than 7,500 CPG brands use this service; among them are over 680 Black- or women-owned emerging brands seeking greater market access.
A notable portion of Instacart’s reported impact is on small businesses: it has helped create approximately 68,000 jobs at small grocers according to industry data cited in the report. Over one million businesses have used Instacart Business during the past year for inventory management support.
“For more than a decade, Instacart has helped power the grocery industry — connecting retailers, shoppers, brands, and families in ways that create real economic opportunity,” said Dani Dudeck, Chief Corporate Affairs Officer at Instacart. “This report tangibly shows how every order placed on our platform fuels local growth, supports small businesses, and strengthens the communities we serve.”
In addition to its commercial activities, Instacart highlights community-driven efforts such as Community Carts—which works with over 300 organizations—and donations totaling nearly 14 million meals through Feeding America partnerships.
The company states that these initiatives are part of its mission to increase access to nutritious food while creating economic opportunities across neighborhoods it serves.
For further information about Instacart or its business offerings visit www.instacart.com/company.
