Peter Cuneo discusses strategies for successful company turnarounds

Peter Cuneo Former CEO of Marvel Entertainment
Peter Cuneo Former CEO of Marvel Entertainment
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Peter Cuneo, former president and chief executive officer of Marvel, discussed on March 18 the key strategies for executing a successful turnaround in companies facing challenges. Cuneo has experience leading major consumer brands such as Clairol and Black & Decker through periods of transformation.

The topic is important for organizations that find themselves struggling due to technological changes or shifting market conditions. Effective leadership and the right mindset are crucial for steering companies back toward growth.

Cuneo said that big turnarounds are possible if organizations have the right team in place and are willing to embrace change. He shared his insights on how to shake up teams and improve performance based on his experiences at Marvel and other well-known brands.

Key themes from Cuneo’s discussion include leadership, transformation, leading teams, strategy, change management, and organizational restructuring. These elements play a significant role in helping companies recover from setbacks and achieve renewed success.

Listeners can hear more about these strategies by accessing the original HBR IdeaCast episode titled “Lessons From a Turnaround Expert.” Additional resources related to business transformation can be found at hbr.org.



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