Prime Video is launching a pilot program to offer AI-aided dubbing for selected licensed movies and series. This initiative aims to make its streaming library more accessible by overcoming language barriers that prevent customers from enjoying international content. Initially, the service will provide English and Latin American Spanish dubs for 12 titles, including “El Cid: La Leyenda,” “Mi Mamá Lora,” and “Long Lost.”
Raf Soltanovich, VP of technology at Prime Video and Amazon MGM Studios, stated, “At Prime Video, we believe in improving customers’ experience with practical and useful AI innovation.” He added that the AI-aided dubbing would be available only on titles lacking existing dubbing support.
The program represents a hybrid approach where localization professionals work alongside AI to maintain quality control. According to Soltanovich, “We are eager to explore a new way to make series and movies more accessible and enjoyable.”
This development aligns with the growing customer interest in accessing global entertainment without language constraints. The integration of human expertise with AI processes is expected to enable localization for many titles that were previously inaccessible.
