Retailers adapt to challenges as online sales rise and bankruptcies increase

Amy Bernstein Editor in Chief at Harvard Business Review
Amy Bernstein Editor in Chief at Harvard Business Review
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U.S. retail chains have faced significant challenges in recent years, with many adapting to changes in consumer behavior and supply chain disruptions, according to a Mar. 26 article from Harvard Business Review.

The retail sector has seen major shifts due to the Covid-19 pandemic, which led to widespread store closures and uncertainty among long-standing suppliers. At the same time, customers’ buying habits have changed rapidly.

Online retail sales in the United States increased from 7.4 percent of total retail sales in the fourth quarter of 2015 to 16.4 percent by the third quarter of 2025. This growth highlights how consumers are increasingly turning to digital shopping options instead of traditional brick-and-mortar stores.

Several well-known retailers have declared bankruptcy over the past few years, including Bargain Hunt, Big Lots, The Container Store, Eddie Bauer, Forever21, Francesca’s, Joann Fabrics, Party City, Rite Aid, and Saks Global.

These developments underscore ongoing changes within the industry as companies adjust their strategies for survival amid shifting market conditions.



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