Shipt Media reported on Mar. 12 its key takeaways from the Expo West 2026 event held in Anaheim, which marked the trade show’s 45th anniversary and featured over 3,000 exhibitors and more than 60,000 attendees.
The event is significant for the natural products industry as it provides a platform for brands to showcase new trends and innovations that may shape future consumer choices. Shipt Media said its team attended to connect with brands that are redefining what “natural” means for today’s shoppers.
According to Shipt Media, notable trends observed at the expo included a focus on macronutrient-first snacking and new product formats. The company highlighted that while many brands competed for attention, some stood out due to their innovation and flavor, capturing what Shipt described as its “personal touch.”
Reflecting on the event, Shipt Media stated that the natural products industry is evolving beyond offering products that only appear healthy. The company said consumers now seek transparency, metabolic wellness, and functional performance in their purchases.
“At Shipt, we’re excited to help these innovative brands connect with the customers who need them most, delivering the next generation of natural products with the care and personal touch our members expect,” the company said.
As interest in health-focused grocery options grows, industry observers will be watching how these emerging trends influence both retailers and consumers in coming years.
