Uber Advertising has announced a new partnership with Instacart to leverage the Carrot Ads solution in the United States. This collaboration aims to expand the reach of Uber Eats’ Sponsored Items formats to a wider range of consumer packaged goods (CPG) advertisers.
Starting this month, CPG advertisers in the U.S. will have the opportunity to reach millions of high-intent customers on the Uber Eats platform using Instacart’s Carrot Ads solution. This partnership is designed to enhance the user experience on the Uber Eats grocery and retail marketplace by increasing the visibility of relevant products and brands.
Travis Colvin, the General Manager of Grocery & Retail at Uber Advertising, stated, “By enabling access to Uber Eats Sponsored Items in the US via Instacart’s Carrot Ads solution, we believe we can better meet the needs of more CPG brands – especially those making network buys.” He continued, “Our advertising team already works with many of the world’s largest brands directly, but we want to be there for brands of all sizes to help them easily reach our engaged audience in a way that suits them. For the US market, we believe this integration best achieves that goal.”
Chris Rogers, Chief Business Officer at Instacart, commented, “We’re proud to partner with Uber Advertising to create a powerful advertising collaboration that delivers an additional way for CPG brands to reach customers shopping in the digital grocery aisles.” He added, “Together, we’re offering advertisers expanded reach, seamless campaign management, trusted results, and a more efficient way to instantly connect customers with the products they love across Instacart’s Ads ecosystem and now the Uber Eats’ grocery and retail marketplace.”
Uber Advertising and Instacart aim for this integration to meet the needs of larger and smaller CPG brands, giving them scalable solutions to reach their target audiences effectively.
