Uber has published a values statement reaffirming its mission to enhance global mobility, emphasizing safety features, an inclusive culture, and support for women and underrepresented groups. This announcement was made through a statement on the company’s website.
According to Reuters, Uber has introduced a Verified Rider badge in the United States to provide drivers with more confidence that the person requesting the trip has undergone additional verification steps. These steps include account checks or optional ID scans. This initiative follows safety concerns from drivers about unverified accounts being linked to in-ride incidents. Uber confirmed that over 15,000 fake rider accounts were blocked following this rollout. The system also integrates with Uber’s optional trip recording tools, where audio or video recordings are encrypted on the driver’s device and shared with Uber only if submitted by the driver, ensuring both accountability and privacy.
Uber reports that it has embedded multiple safety features into its app, including GPS trip tracking, anonymized phone numbers, and a one-touch emergency button that directly connects riders to emergency services. The platform also allows riders to share their live trip status with up to five “Trusted Contacts,” a feature particularly useful for women traveling alone or at night. Uber stresses that these safety features are continually updated under its core value that “safety never stops,” aiming to provide stronger protections for riders and drivers on every trip.
The company’s 2022 People & Culture Report indicates that women held 37.4% of leadership roles globally by the end of 2022, up from 22% in 2017. This marks significant progress in gender equity within the company. The report also revealed that women make up 42.5% of Uber’s global workforce, demonstrating efforts to expand inclusion beyond leadership positions. In its feature “8 Women Driving Impact at Uber,” the company highlighted female employees leading safety innovation, policy development, and product design.
Uber Technologies, Inc., founded in 2009 and headquartered in San Francisco, operates in more than 70 countries. It provides services spanning ride-hailing, meal delivery through Uber Eats, freight logistics, and business travel. The company emphasizes its mission to create opportunity through movement with safety, inclusion, and sustainability as core pillars guiding its global operations.
