Uber’s effort to eliminate its carbon footprint is now getting its own product event

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Uber will hold two product events this year, one in New York and one in London. | Dan Gold/Unsplash

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Uber has announced it is splitting its annual Go/Get product event into two separate gatherings. 

Since Uber wants to put more of an emphasis on its attempts to become carbon neutral, the company has decided to break its annual product event into two distinct get-togethers. According to the announcement made by the corporation, the inaugural event, which will be known as Go/Get and will take place on May 17 in New York City, will center on family and travel. The second one is going to be named Go/Get Zero, and it is going to take place in London on June 8. This event will highlight the many different ways that Uber seeks to combat the effects of climate change. 

There was deliberate thought put into picking London as the location for the sustainability event. The city is a microcosm of the company's efforts to green its platform, with electric vehicles accounting for 15% of the company's total vehicle kilometers traveled. Because Uber has expanded its cooperation with the rental car firm Hertz, Uber drivers in London are the first in the world to have access to a fleet of electric vehicles owned by Hertz.

The ride-hailing firm said it intends to make an effort to electrify 100% of its fleet in the United States and Europe by 2030, and the relationship with Hertz will serve as an essential component of that effort. The problem is unquestionably of an immense scale, and there is no assurance that Uber will achieve its aims. Research conducted at Carnegie Mellon University found that trips taken in ride-hailing vehicles, such as those provided by Uber and Lyft, generate approximately 20% more greenhouse gases than those taken in regular private vehicles. The practice known as "deadheading," in which drivers for ride-hailing services idle their vehicles between passenger pickups, is to blame for this problem.

Because of the disproportionate amount of pollution that is created by Uber and Lyft vehicles, some governments have made it a requirement that ride-hail businesses become carbon neutral. Companies will be expected to have zero emissions 2030, according to statements made by both the state of California and the city of New York. 

Nevertheless, convincing the millions of people who already drive for ride-hailing services like Uber and Lyft to switch to electric vehicles won't be a simple process. Drivers for ride-hailing services are considered independent contractors, and many of them use their own vehicles to commute to work for not just one but a number of different gig economy organizations. 

Despite having lower operating and maintenance expenses, electric vehicles often have a higher purchase price than their gasoline-powered counterparts. Because they often work with extremely slim profit margins, many drivers may find it difficult to make the transition because the initial investment is so high.

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