Instacart has announced a new partnership with Sally Beauty to facilitate same-day delivery from Sally Beauty store locations nationwide. This initiative integrates Sally Beauty's products with Instacart's delivery capabilities through its network of personal shoppers.

According to Instacart, the collaboration with Sally Beauty has expanded to enable same-day delivery from over 2,200 store locations across the United States. Sally Beauty, known for its global distribution of professional beauty supplies through its Sally Beauty Supply and Beauty Systems Group businesses, now offers a selection of over 7,000 beauty products. This includes hair color, hair care essentials, and skincare items. The nationwide rollout follows an initial launch and aims to provide personal shoppers with more opportunities to fulfill orders, meeting the demand for convenient access to beauty supplies delivered directly to customers' homes.

"We’re thrilled to continue broadening our offerings beyond grocery by partnering with Sally Beauty to deliver an extensive range of beauty products," said Blake Wallace, senior director of retail partnerships at Instacart. "This partnership not only enhances Sally Beauty’s e-commerce capabilities but also addresses the growing demand for quick delivery of everyday beauty products, ensuring customers can receive their essentials when they need them."

Instacart is an online grocery delivery and pickup service founded in 2012. It connects customers with personal shoppers and independent contractors who shop for and deliver groceries from local stores. The platform allows users to browse grocery items, select from multiple retailers, and schedule deliveries through its app or website. According to Instacart's About webpage, the company works with over 1,500 national, regional, and local retail brands to support online shopping, delivery, and pickup services from a network of more than 85,000 stores across North America. Instacart operates in numerous cities across the United States and Canada.