Complete Controller, headquartered out of Costa Mesa, California, is introducing its new benefits platform, PERKS, offering insurance benefits for non-traditional workers including gig economy workers, freelance workers and the 1099 workforce.

"It is a problem in today's market that employers are unable to offer selection and flexibility when providing benefits to their workforce," Jennifer Brazer, founder and CEO of Complete Controller, said in a press release. "Traditional employees qualify for insurance and retirement benefits under strict minimum hours guidelines and the benefits that are offered to one, must be offered to all. Under these programs, often non-traditional workers don't qualify for benefits at all. Meanwhile, employers struggle to be competitive and meet the changing needs of their workforce. The old model doesn't work in today's environment."

Brazer said that the solution to the problem that many non-traditional workers are facing, is addressing the issue, and she believes PERKS will do that.

"This is a solution that addresses exactly the problems our nation's burgeoning non-traditional workforce is experiencing," she said in a press release. "As the market changes, companies must innovate to survive and thrive. As a company that serves entrepreneurs, working closely with small businesses, organizations and busy households, we are acutely aware of this market gap and excited to have found the perfect answer."

The PERKS platform is set up where workers can move benefits with them from job to job and provides employers with the ability to contribute to a worker's account.

The platform was developed by Mercer and allows independent workers to choose their own benefits such as life insurance, health insurance, disability coverage, professional liability and more, which could further motivate them to enjoy and do their job. Most freelance workers love the flexibility the gig economy offers.

According to a survey of 6,000 U.S. workers, "Freelancing in America: 2019," 79% of full-time and 73% of part-time freelance workers joined the flexible workforce environment because it allows them to choose the days and hours that they work.