In a press release, Instacart and Publix announced that the large retailer will now be offering 15-minute delivery to their customers for the first time ever. The new offering is expected to make Publix products more accessible than ever.
Daniel Danker, Vice President of Product for Instacart, commented on the announcement, saying, “Instacart’s model is to empower retailers to better serve their customers. We’re taking the same approach by building Carrot Warehouses, a network of nano-fulfillment facilities that we operate on retailers’ behalf, to help retailers deliver unmatched speed and selection to their customers. We’re proud to be the platform that helps retailers offer the many use cases their consumers expect, from 15-minute delivery to the weekly shop. With today’s Miami launch, Publix is bringing 15-minute delivery to their customers for the first time. Whether it’s a last-minute dinner ingredient or parents needing a quick restock on diapers, we know Miamians seek convenience in their lives and we’re excited to collaborate with Publix to power it.”
Offering 15-minute delivery is critical to the retailer's strategy going forward, according to company leadership.
Erik Katenkamp, Vice President of Omnichannel & Application Development at Publix, said, “As we continue to evolve our e-commerce strategy, 15-minute delivery is another example of how we’re committed to meeting our customers wherever they are – whether it’s in-store or online for a convenience need. Instacart’s suite of solutions allows us to unlock and roll out 15-minute delivery in a major metro area like Miami. Introducing nano-fulfillment centers powered by Instacart Platform is another step in our omnichannel strategy, and we look forward to continuing to exceed our customers’ expectations.”
The partnership between Publix and Instacart dates back to 2016.