The global leader in ride-hailing services, Uber, has formed a partnership with the Brazilian company Tembici, which operates a bike-sharing program, to make regular and electric bicycles accessible through Uber's app in Latin American countries. This change comes as Uber continues to push for greener initiatives and works toward its goal of becoming a platform with completely zero emissions by the year 2040. The agreement will make it more convenient for people to ride bicycles instead of driving their cars over shorter distances. In the beginning, users of the Uber app in the city of Recife, located in the northeastern part of Brazil, will be able to hire bikes that are sponsored by Tembici and Itau. However, in the future, the program will be extended to cover additional cities in Latin America where Tembici is active, such as Sao Paulo, Rio de Janeiro, Brasilia, Salvador, and Porto Alegre, among others.

Annie Duvnjak, the global micro-mobility general manager at Uber, stated that "this partnership underscores the important role that car-free options are increasingly playing in Uber's strategy to achieve zero carbon emissions." "This partnership underscores the important role that car-free options are increasingly playing in Uber's strategy to achieve zero carbon emissions." In recent years, Tembici has received funding from the International Finance Corporation, Valor Capital Group, Redpoint Ventures, and Crescera Capital. Tembici is a bicycle-sharing service that operates in various cities across Brazil in addition to Santiago, Buenos Aires, and Bogota. At the beginning of this year, the Brazilian state development bank BNDES extended a loan to the company in the amount of 160 million reals, which is approximately 31.40 million dollars, in order to increase the production capacity of its factories in Manaus and Extrema.

The business anticipates having 30,000 bicycles on the roads of Latin American countries by the end of 2023, with one-third of those bicycles being electric models. Uber has indicated that Tembici and Itau bike docking stations would soon be available in its app; however, the company has not offered a particular timeline for this rollout. It has not been made public how much money is involved in the transaction. The collaboration between Uber and Tembici sheds light on the expanding movement toward environmentally conscious modes of transportation. Not only does Uber support ecologically friendly modes of transportation by pushing bike-sharing services, but the company is also expanding its variety of services beyond ride-hailing by doing so. This initiative may also assist Uber in regaining some ground in Latin America, where the ride-hailing company is up against fierce competition from a number of other businesses.