The last few years have been interesting for the delivery industry, especially for corporate accounts. Tell us what the horizon has been like pre-COVID to post-COVID.
According to an unnamed spokesperson from Grubhub, the impact of COVID on their team was inverse compared to the rest of the company. Before the pandemic, their Corporate Accounts business mainly focused on in-office dining, including various types of orders. However, when people stopped going into offices due to COVID, there was an initial decline in business. The spokesperson highlighted that during the pandemic, unique use cases emerged, such as serving clients and their employees at home with different events and meetings. As people started returning to the office, leveraging these new use cases helped the business rebound and grow, now serving clients in both in-office and at-home settings.
Reflecting on the changing landscape in corporate accounts, the spokesperson mentioned that new players have aggressively entered the space. To maintain their position, Grubhub aims to solidify itself as the best meal perks provider for clients, focusing on meeting companies' demands by constantly updating and adding new features. The company has increased its focus on Fortune 1000 companies and leverages its institutional knowledge since 1999 to serve these large organizations effectively.
Furthermore, Grubhub introduced a self-service product in recent years, allowing medium and small organizations to quickly sign up for a corporate account and place orders the same day. This initiative aims to streamline the onboarding process for SMB clients while the enterprise team focuses on building relationships with prospective clients.
Looking ahead to 2024, loyalty remains a key priority for Grubhub. The company's loyalty subscription program, Grubhub+, is being explored for additional benefits for Corporate clients. Additionally, Grubhub is committed to maintaining its position as the platform of choice for businesses of all sizes.
For more information on Grubhub Corporate Accounts, please visit their website.