Upwork has announced the initiation of Upwork Partners, a novel program that enables companies to form alliances with Upwork to highlight independent professionals and cater to their customers' requirements. This program grants freelancers access to industry-leading tools designed to improve productivity and work quality.
According to a press release by Upwork, under the model of Upwork partner experts, partners can provide their customers with direct access to a selected group of independent professionals who possess the necessary expertise for specific tasks. These professionals are chosen based on their experience with certain technologies, ensuring they are available whenever customers require their services.
The same press release states that the apps and offers feature on Upwork's platform allows partners to promote and provide exclusive access to their apps, tools, and products. These tools aim to help freelancers enhance their productivity, automate tasks, and manage their businesses more efficiently. Moreover, partner offers provide direct discounts on Upwork services integrated within partners’ platforms, apps, or customer interfaces.
Farahmand, VP of partnerships and business development at Upwork said: "Upwork can provide tremendous value to our partners’ customers via the skilled global freelancers on our marketplace, alongside the value we can provide to our own customers by offering direct, differentiated access to partners’ products on our platform. We’re excited about formalizing and accelerating that value delivery through Upwork Partners and look forward to working with more current and prospective partners as well as new partnership models we will introduce in the near future."
Founded over two decades ago, Upwork provides flexibility and connects talent with work opportunities. As per information provided by Upwork's About webpage, it is the largest work marketplace bringing together businesses and independent professionals worldwide. With a mission to create economic opportunities, Upwork aligns the goals of clients and talent by offering tools for skill development, business evolution, and mutual growth.