Uber has announced its role as the official rideshare and on-demand delivery partner for the LA28 Olympic and Paralympic Games, as well as Team USA.
According to Uber Newsroom, the company will design, implement, and optimize its rideshare operations across Los Angeles to facilitate smooth transportation for athletes, spectators, and staff during the LA28 Olympic and Paralympic Games. Uber plans to utilize its advanced mobility technology, including a network of pickup and drop-off locations, to improve connectivity between venues throughout the city and region. The company will work closely with LA28 organizers and transportation partners to provide operational expertise and multi-modal solutions such as cars, bikes, and scooters.
The press release from Uber Newsroom further explains that Uber Eats will operate an on-demand delivery program for athletes residing in the Olympic and Paralympic Village. This service aims to offer convenient access to meals and essentials during their stay. Additionally, Uber will introduce in-venue mobile ordering at select locations through the Uber Eats platform, allowing spectators to order food and beverages seamlessly.
Uber's partnership with LA28 extends to a collaboration with NBCUniversal for multi-platform coverage of both the Milano Cortina 2026 Olympic and Paralympic Winter Games and the LA28 Games. According to Uber Newsroom, Mark Marshall, Chairman of Global Advertising and Partnerships at NBCUniversal, said that "Uber’s leadership in technology and innovation makes it an ideal partner for connecting audiences to the excitement of the Games."
Recognized as a leading mobility and delivery platform globally since its founding in 2010, Uber has completed over 61 billion trips across six continents. The company's continued innovation positions it as a pivotal partner for large-scale international events like the LA28 Olympic and Paralympic Games.