Play Octopus offers a novel way for rideshare drivers to supplement their income by providing engaging content for passengers. This initiative collaborates with top-tier drivers, supplying them with free tablets that display games, prize opportunities, and driver details.

The key feature of this monetization strategy is the inclusion of advertisements on the tablets. These ads fund the devices and allow Play Octopus to compensate drivers for their participation. Drivers can earn up to an additional $100 per month by keeping the tablet active in their vehicle, potentially adding up to $1,200 annually.

The service is free for drivers who meet certain criteria: maintaining an average of over 100 trips per month and having at least two months of driving experience before signing up. If a driver ceases to operate as a rideshare driver, they simply return the tablet without any charges.

In addition to direct earnings from passenger engagement with the tablet, Play Octopus offers referral bonuses. Full-time drivers can earn an extra $25 for each new driver they bring into the network.

For passengers, Play Octopus enhances their journey by offering interactive games and prizes without any cost. It also provides a platform for passengers to learn more about their drivers, fostering better interactions which could lead to higher tips and improved ratings for drivers.

Drivers manage their accounts through the Play Octopus Driver Dashboard or its mobile application version. They can track earnings, update profiles, and cash out through various methods such as debit cards or e-gift cards.

Overall, Play Octopus presents an opportunity for rideshare drivers seeking additional income and enhanced passenger experiences without any upfront costs.