It’s the fifth consecutive year that a notable brand returns to the Super Bowl, and this time, it brings an unconventional take on football history. Actor Matthew McConaughey leads a campaign that reimagines the origins of football with a unique conspiracy theory: the sport was invented to sell food.
In the advertisement, viewers follow McConaughey as he travels through time, offering a food-centric twist on various aspects of the game. The journey begins in 1876 with the naming of the pigskin and continues with creative interpretations such as Buffalo (wings) deserving a team, players named after appliances, Peyton Manning’s Omaha plays linked to steaks, and even this year's Big Game being held in Caesar's Superdome—a stadium humorously suggested to be named after a salad.
The spot features McConaughey alongside well-known personalities including Martha Stewart, Charli XCX, Kevin Bacon, Greta Gerwig, and Sean Evans. For those who missed previous teasers, they include Matthew elaborating on his theory while Martha Stewart and Charli XCX tackle top TikTok trends like “This & Yap” and “We Listen & We Don’t Judge.” Additionally, Charli XCX offers an explanation of football using club terms.
For residents in cities such as New York, Los Angeles, New Orleans, Houston, Orlando among others, there is an opportunity to experience this campaign firsthand. Martha Stewart’s Super Bowl Caesar’s Salad will be available exclusively through Uber Eats until Sunday, February 9. This special dish is presented in limited-edition Super Bowl LIX containers.