Andy Jassy | President and CEO of Amazon.com | Amazon website
Amazon is highlighting the achievements of women entrepreneurs through its dedicated women-owned storefront, available on the Support Small page throughout the year. This initiative allows customers to discover and support businesses led by women, offering a range of products from various industries.
The company encourages shopping from women-owned businesses on International Women’s Day, during Women’s History Month, and beyond. Among these businesses are five notable entrepreneurs who have found success selling their products in Amazon's store.
Natasha McCrary founded 1818 Farms in Mooresville, Alabama, inspired by her son’s interest in petting zoos. What started as a family farm has evolved into a business producing bath, beauty, and fashion items using local ingredients. McCrary emphasizes community engagement through workshops and events at the farm. She stated, “I have been a proud seller in Amazon’s store since 2017. Offering our handcrafted products on Amazon Handmade has played a key role in growing our online presence.”
Jasmin Foster established Be Rooted in Atlanta, Georgia, with a focus on representation for women of color through journals and planners. Her commitment extends to community service via partnerships with organizations like the Loveland Foundation. Foster noted that “being in Amazon’s store has allowed me to introduce Be Rooted to thousands of new customers.”
In Houston, Texas, Jessica Taylor created Ezra Coffee driven by her passion for storytelling and coffee originating from her grandparents' kitchen experiences. The brand infuses heritage into its products and engages in community initiatives such as donating unsold goods to charitable organizations. Taylor commented on Amazon's role: “The Fulfillment by Amazon program allows us to focus on other aspects of our business while still supporting our customers.”
Elenor Mak launched Jilly Bing in San Francisco after seeking dolls reflecting Asian American identity for her daughter. The company aims to break stereotypes and educate children about Asian culture through its flagship doll. Mak expressed that selling through Amazon has expanded their reach significantly.
Lastly, Toyin Omisore from Providence, Rhode Island leads ROAM LOUD, an activewear brand rooted in lessons from her Liberian-Nigerian American heritage focused on women's wellness and empowerment. Omisore said that “Amazon has provided ROAM LOUD with quick and seamless access to shoppers looking for premium activewear.”
These entrepreneurs exemplify how women-led businesses can thrive within larger marketplaces while maintaining their unique identities and missions.