The American Diabetes Association (ADA) and Instacart have announced a new collaboration aimed at simplifying healthier shopping for consumers, health plans, and healthcare professionals. This initiative aligns with National Nutrition Month and emphasizes the importance of food in promoting healthy living.
Through this partnership, an ADA Inspiration Page on Instacart will be available to help consumers incorporate ADA resources and recipes into their online grocery shopping. This feature is designed to assist individuals living with diabetes or obesity in managing their health by making it easier to identify products that support health goals, such as non-starchy vegetables. These can be added directly to shopping carts from the ADA’s Diabetes Food Hub recipes within the Instacart platform.
Non-starchy vegetables are emphasized as they constitute half of the Diabetes Plate, a method recommended by the ADA for balancing vegetables, lean protein, and quality carbohydrates to manage blood glucose levels.
Stacey Krawczyk, director of nutrition and wellness at the ADA, stated: “The easier it can be for people to turn nutrition guidance into action, the better for their health. For example, many people—both those living with and without obesity or diabetes—don’t regularly eat enough vegetables. Simplifying the process to find, buy, and know how to incorporate non-starchy vegetables into a meal can encourage people to eat more of them.”
For health plans and healthcare professionals, this collaboration offers a "food as medicine" intervention program powered by Instacart Health Fresh Funds. Informed by the nutritional guidance of the ADA’s Standards of Care in Diabetes and other resources, this program enables easy referral and prescription of trusted nutritional advice.
Sarah Mastrorocco, vice president and general manager of Instacart Health said: “At Instacart, we believe that everyone should have access to nutritious food and the resources they need to make informed choices. Our collaboration with the American Diabetes Association brings trusted nutrition guidance directly to consumers, helping them navigate their grocery decisions with confidence.”
A digital hub featuring recipes, ingredient shopping lists, and additional resources is accessible at www.instacart.com/store/pages/ada.
The American Diabetes Association is committed to ending diabetes through advocacy, program development, education efforts while supporting 136 million Americans living with diabetes or prediabetes.