Instacart has introduced a suite of AI-powered automation tools aimed at enhancing ad campaign performance for brands. The tools include AI-powered landing pages, campaign recommendations, product library enhancements, and Universal Campaigns. These features are designed to simplify the advertising process by optimizing budget allocation and ad formats in real-time using advanced machine learning algorithms.
Ali Miller, VP of Ads Product at Instacart, explained the company's motivation: “At Instacart, we’re motivated to use the latest technology to help our brand partners succeed in an increasingly complex advertising landscape.” She emphasized that these innovations aim to reduce manual setup and allow advertisers to focus on strategic growth.
Brands like Rescue Dog Wines have already tested these new capabilities. Blair Lott, CEO of Rescue Dog Wines, noted that Universal Campaigns have been particularly effective for acquiring new customers. He stated: “The automation handles complex campaign decisions in real-time, giving our team the freedom to concentrate on strategic growth and brand storytelling rather than managing tactical campaign adjustments.”
Mike Zirngibl from 1st Phorm also praised the tool's impact on sales and return on ad spend (ROAS), describing it as a "game-changer."
Instacart is further expanding its offerings with AI-Powered Landing Pages. Celsius has reported a 20% increase in sales attributed to campaigns using this feature.
The company continues its investment in emerging brands across North America through its extensive network of retail partner stores. The new automation tools are available today for CPG advertisers with plans for broader availability soon.