Dara Khosrowshahi, Chief Executive Officer | Uber
Uber Advertising has announced the expansion of its JourneyTV platform to New York City. This initiative, set to launch in June, is part of Uber's collaboration with T-Mobile Advertising Solutions. The partnership leverages T-Mobile's extensive network of interactive video screens installed in approximately 75,000 rideshare vehicles across the United States.
JourneyTV utilizes Uber's first-party data to provide contextually relevant content, aiming to enhance rider experience and offer effective advertising opportunities for brands. Since its inception last year, JourneyTV has supported over 150 campaigns for various sectors including quick service restaurants, consumer goods, retail, beauty, and finance.
The platform boasts a high engagement rate with ads achieving nearly a 98% completion rate and average view times close to 120 seconds per ride. According to MAGNA research, 74% of riders express interest in offers seen during their trips, and nearly 70% believe ads improve their ride experience.
JourneyTV also provides additional features such as live trip maps with estimated arrival times (ETA), personalized restaurant recommendations near destinations, local activities suggestions, driver details, tip prompts, and interactive advertisements.
Jess Shuraleff from Uber Advertising commented on the launch: “Launching in a dynamic market like New York City gives advertisers even more ways to reach highly engaged riders during their trips.” She highlighted that JourneyTV connects people in meaningful moments by offering an interactive experience that informs and entertains while driving results.
Cherian Thomas from T-Mobile Advertising Solutions added: “Everything we do is about making advertising better for consumers—more relevant, more timely, and less disruptive.” He emphasized that expanding the partnership to New York City allows advertisers smarter ways to reach valuable audiences using T-Mobile’s connectivity combined with Uber’s data.
A recent campaign by Kahlúa showcased the potential of JourneyTV. By tapping into late-night cocktail culture through various platforms including JourneyTV and Uber Eats, Kahlúa achieved a significant increase in sales and reservations at featured venues. Jenny Hermanson from Pernod Ricard noted: “This cultural relevance made Journey TV the perfect platform to intercept Espresso Martini lovers as they headed to key nightlife venues.”
For advertisers interested in joining this initiative, further information can be found at www.uber.com/advertising.