Airbnb has announced significant changes in its leadership team as the company expands its services beyond traditional accommodations. Rebecca Van Dyck joins Airbnb as Chief Marketing Officer, while Hiroki Asai assumes the role of Chief Experience Officer.
In a message to employees, Airbnb co-founder and CEO Brian Chesky expressed his enthusiasm for Van Dyck's appointment: "I’ve actually been trying to get Becca to join Airbnb since I first met her in 2012. This 13-year journey has been the longest recruiting process of my career. We’re in the midst of a major transformation as a company—Airbnb is now more than a place to stay. As we launch two new businesses, we need people around the world to understand this shift, and Becca brings exactly the kind of leadership we need for this moment."
Regarding Hiroki Asai's new role, Chesky noted: "With Becca joining, Hiroki will have the space to go even deeper on our roadmap. Hiroki’s role is to look out for our hosts and guests and their experience. It’s what he’s been doing for the last few years, but this change will give him more space to formally focus on it. Hiroki has been behind so much of Airbnb’s evolution as a company, and he’ll bring that same thoughtfulness to our company’s next chapter."
Van Dyck shared her excitement about joining Airbnb: “As a lifelong traveler, I have personally experienced how Airbnb has changed the way we travel. As a marketer, I have always admired how the Airbnb team has created such a well-known and loved brand. I’m delighted to work with Brian, Hiroki, and the outstanding Marketing, Creative, and Research teams to tell the story of Airbnb’s exciting new chapter with the world.”
Before joining Airbnb, Van Dyck accumulated over three decades of marketing experience with prominent brands such as Meta Reality Labs where she served as Chief Operating Officer; Meta's AR/VR division where she was Chief Marketing Officer; Apple where she held a senior director position in marketing; and Wieden + Kennedy working with Nike.