Siteimprove has announced the launch of Siteimprove.ai, a unified agentic content intelligence platform designed to address both content compliance and performance for enterprises. The new platform aims to help organizations manage the increasing demands of digital content in an era shaped by artificial intelligence.
According to IDC Analyst James McCormick, "The rise of Generative Search Engine is disrupting the digital landscape, requiring brands to adapt their strategies and focus on delivering high-quality, authoritative content that can be effectively discovered and engaged by AI-driven search. The challenge today for digital marketing leaders is the sheer volume of content and compliance pressures in the AI era. Siteimprove is well positioned to lead this next evolution with focus on content intelligence that brings the power of both content that performs and that is compliant."
The company highlights that traditional SEO and analytics tools are no longer sufficient as organizations face challenges related to regulatory compliance—such as EAA and ADA—and shifting patterns in how users find information online through AI-powered search engines.
Siteimprove.ai provides visibility into how enterprise content performs with both human audiences and AI-driven platforms. It features AI Agents designed to address compliance issues and enhance performance, aiming for measurable return on investment through continuous optimization.
"In the AI era, enterprises are under tremendous pressure to meet rising compliance standards while ensuring their content performs — not just for people, but for AI," said Nayaki Nayyar, CEO of Siteimprove. "Siteimprove.ai is the only enterprise platform that delivers both content compliance and performance on a unified platform, enabling organizations to auto-remediate accessibility issues, improve AI search visibility, and scale content outcomes using our agentic content intelligence platform."
The announcement includes new Accessibility Agents intended to reduce risk across various digital channels by identifying and resolving accessibility issues at scale. Other modular agents focus on analytics, search optimization (for humans as well as large language models), data-driven content creation, and integration with existing systems.
The platform operates on Amazon Bedrock technology for generative AI applications. Carol Potts, GM of US ISV Sales at Amazon Web Services commented: "Siteimprove's approach showcases how enterprises can successfully implement AI strategies while maintaining compliance standards. Amazon Bedrock provides Siteimprove with a comprehensive and secure foundation for building their generative AI applications that help customers improve content quality, accessibility compliance, and SEO/AIO at scale," she said. "Using Bedrock's AgentCore capabilities, Siteimprove can deploy and manage AI agents at scale with built-in security, reliability, and performance features."
By integrating with popular web platforms such as Drupal and WordPress along with other CMSs or workflow tools from Adobe or Optimizely, Siteimprove.ai aims to streamline end-to-end management of digital assets.
Founded in 2003 with headquarters in Copenhagen; Bellevue; Minneapolis; and London; Siteimprove serves clients from sectors including manufacturing, government agencies, higher education institutions, financial services firms, and healthcare providers. The company is majority owned by Nordic Capital.
Nordic Capital focuses its investments primarily within healthcare; technology & payments; financial services; services & industrial tech sectors across Europe—with global reach particularly in healthcare technology—managing funds principally provided by institutional investors like pension funds.