Airbnb has launched a new feature that allows users to find unique experiences created by well-known personalities. The company announced the addition of an "Originals" filter in its app, making it easier for guests to discover exclusive events and activities designed specifically for Airbnb.
The new offerings include opportunities such as attending a live taping of the podcast "Conan O’Brien Needs a Friend," where participants can join Team Coco in pre-recording activities and record their own version of the show's signature introduction. Other experiences include spending game day with former baseball player Adrián González, complete with curated tacos and stories from his career.
Additional hosts featured in Airbnb Originals range from prima ballerina Isabella Boylston, who offers ballet lessons, to Gen Z fashion influencer Emma Rogue, who leads Y2K-inspired styling sessions. These experiences are described as personal and immersive, going beyond standard tours or ticketed events.
According to Airbnb, these Originals are available globally in cities such as Los Angeles, Tokyo, Mexico City, Paris, New York, and Seoul. The new filter allows users to search for these experiences based on location, dates, group size, type of activity, and duration.
"Whether it’s learning the art of ballet with renowned prima ballerina Isabella Boylston, discovering the meaning of chocolate with Rafael Prieto, or styling your own Y2K-inspired look with Gen Z fashion phenom Emma Rogue, Airbnb Originals go far beyond what’s possible in a traditional tour or ticketed event. They’re personal, immersive, and led by some of the most compelling voices in music, design, art, food, culture, wellness, and sports today–and all exclusively on Airbnb."
These changes are part of Airbnb's ongoing effort to expand its platform beyond accommodations by offering memorable activities hosted by notable figures.