Grubhub has announced a series of new features and updates aimed at expanding sales channels and marketing opportunities for its network of over 415,000 merchants in more than 4,000 cities across the United States.
One of the recent changes includes making tens of thousands of Grubhub merchants available to customers through the Wonder app. This integration allows restaurants on Grubhub to reach more diners by appearing alongside other brands such as Wonder originals and Blue Apron’s meal kits. According to Grubhub, this additional exposure comes at no extra cost or effort for participating merchants.
In April 2025, Grubhub relaunched Seamless in New York City. The company stated that this move was intended to build on the brand’s established presence in NYC and leverage its corporate ordering business. Now, restaurant partners can promote their businesses across both Grubhub and Seamless platforms within the city. “Merchant partners can now market their business across Grubhub and Seamless in the city, creating more value from their Grubhub partnership. With low fees across the network, Seamless offers NYC merchants an additional channel to reach loyal customers in one of the largest markets in the country,” according to a statement from Grubhub.
The company also highlighted its ongoing partnership with Amazon, which began last year. This arrangement enables U.S.-based Amazon customers to discover and order from Grubhub restaurants directly via Amazon.com and the Amazon Shopping app. “This continues today, offering Grubhub merchants access to Amazon’s millions of customers and extending their reach far beyond the Grubhub platform,” said a representative from Grubhub. The collaboration is designed to help restaurants benefit from high-traffic events like Prime Day by attracting incremental orders.
Grubhub has invested further in marketing tools through its self-service platform called Grubhub For Restaurants. This tool lets partners manage menus, hours, promotions, orders, and other functions for both their Marketplace listing and Direct site from one place. Regular promotional campaigns such as “Treat Yourself Tuesdays” (offering up to 20% off customer orders) and “Freebie Fridays” (providing free items) are also available for merchants seeking ways to increase customer engagement.
For New York City specifically, a refreshed marketing package gives local restaurants greater flexibility in reaching diners. The all-access package provides placement on both Grubhub and Seamless without platform or maintenance fees while increasing visibility among members of programs like Grubhub+ and Amazon Prime. Additional benefits include professional menu photography, dedicated account support, monthly ad credits equal to commission rates for any ads purchased, and up to $500 per month in free promotions.
“Each of these initiatives ladders up to one goal: helping Grubhub merchants grow and reach more customers. From unlocking new diners through Wonder and Amazon, to reconnecting with loyal New Yorkers through Seamless, to enhancing our self-service tools with Grubhub for Restaurants, we’re focused on expanding the sales and marketing solutions that keep merchants at the center – because when our partners succeed, we all succeed,” according to a statement from the company.