Vroom Delivery, an e-commerce platform for convenience stores, has announced a partnership with Instacart to integrate Instacart Carrot Ads into its network of 3,500 convenience stores across the United States. This collaboration will allow Vroom Delivery’s retailers to access Instacart’s advertising technology, including Sponsored Product and Display ads. The integration aims to enable advertisers to reach more consumers and provide personalized product recommendations.
Through this agreement, over 7,500 brand advertisers currently participating in the Instacart Ads ecosystem will be able to extend their campaigns to Vroom Delivery’s network of convenience store retailers.
“Retail media is evolving quickly, and Vroom Delivery’s decision to adopt Carrot Ads is a testament to the strength of our ad technology. We’re building Carrot Ads to be the most advanced retail media solution in the industry – designed to help e-comm partners move quickly and unlock the full potential of retail media,” said Alice Luong, Senior Director of E-Commerce and Retail Media at Instacart. “At the same time, advertisers gain a simplified point of entry with intuitive and familiar self-service tools for campaign activation, optimization, and measurement – all on Instacart’s ad platform.”
“We’re committed to helping local convenience stores compete in the fast-growing world of e-commerce,” said John Nelson, CEO of Vroom Delivery. “It was important for us to partner with a company that not only has proven technology, but also the expertise to move fast. By integrating Instacart Carrot Ads, we’re making industry-leading retail media accessible and scalable forconvenience retailers of all sizes.”
Carrot Ads allows grocers, marketplaces, and commerce platforms to develop or expand their own retail media businesses by using Instacart's advertising technology. Currently, more than 240 partners are utilizing this solution from Instacart. More information about Carrot Ads can be found at https://www.instacart.com/company/retailer-platform/carrot-ads.