Amazon has announced the return of Prime Big Deal Days, scheduled for October 7–8, 2025. The event will offer exclusive deals to Prime members on a wide range of products as the holiday shopping season begins.
The sale starts at 12:01 a.m. PDT on October 7 and features discounts across categories such as home goods, apparel, toys, beauty products, and electronics. Brands participating include LEGO, Fisher-Price, MAGNA-TILES, Tonies, Samsung, LG, Sonos, and Amazon Exclusives like Lancôme and National Tree Company.
Prime members can access early deals ahead of the official event dates. These offers include in-store grocery savings and Kindle promotions.
To help customers navigate the sale and find suitable gifts or seasonal items, Amazon is promoting its generative AI-powered shopping assistant Rufus. The tool can assist with finding gifts for hard-to-shop-for individuals or planning holiday menus. Other digital tools such as Amazon Lens allow users to search visually for products by scanning them with their devices. Alexa+ enables deal tracking on wish lists or saved items.
Amazon encourages members to use features like Lists and Buy Again to organize purchases. Shoppers are also advised to take advantage of Amazon Day delivery scheduling. This service allows U.S. Prime members to select a specific day for package deliveries in order to consolidate shipments and reduce packaging waste. In 2024, this method used about 20% fewer boxes than other delivery options from Amazon and helped lower carbon emissions compared to alternative methods.
For those looking for gift ideas or seasonal décor early in the season, Amazon’s Holiday Shop is now available online with curated collections including Top 100 gift lists tailored by recipient type (her, him, teens, kids) as well as an annual "Toys We Love" list highlighting anticipated toys for the year.
A Prime membership is required to participate in Prime Big Deal Days. Membership costs $14.99 per month or $139 per year; new users may qualify for a free 30-day trial at amazon.com/prime. Discounts are available: young adults aged 18–24 can access a six-month free trial at amazon.com/youngadult followed by reduced rates ($7.49/month or $69/year), while qualifying government assistance recipients may get Prime Access for $6.99 per month at amazon.com/getprimeaccess.
"Amazon’s generative AI-powered shopping features such as Rufus can help customers navigate holiday shopping with ease."
"From can't-miss deals on the season's most-wanted gifts to groceries and household essentials, Amazon serves as the ultimate holiday headquarters where members can complete all their seasonal preparations in one convenient stop."
"Use Amazon’s AI shopping assistant, Rufus, to help find gifts for the hardest-to-shop-for loved ones, plan gluten-free holiday menus, or even source the perfect Christmas tree for a small space."
"Find products quickly with Amazon Lens, a visual search tool, and now Lens Live instantly scans products, shows real-time matches in a swipeable carousel, and shares insights and answers."
"Track deals with Alexa+ on products in the wish list, cart, or save for later."
"In 2024, Amazon Day used 20% fewer boxes and resulted in lower carbon emissions compared to other Amazon delivery options."
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