Uber has announced an expansion of its partnership with Joby Aviation, allowing users to book BLADE flights directly through the Uber app. This feature is expected to launch soon.
Uber has been pursuing aerial mobility for several years, starting with its Elevate program. According to Reuters, Uber sold the Elevate division to Joby Aviation in 2020 but retained a stake in the company, maintaining its involvement in the future of air taxis. This strategy positions Uber as a platform that could potentially integrate ground ride-hailing services with aerial transportation.
Joby Aviation is recognized as a leading developer of electric vertical takeoff and landing (eVTOL) aircraft, designed for short urban flights. CNBC reports that Joby began FAA-approved flight testing in 2023 and aims for full-scale passenger services by 2025. The partnership with Uber allows Joby to reach a wider customer base by enabling users to book flights through an app they already use regularly.
BLADE has established itself as a pioneer in urban air mobility by offering scheduled helicopter and seaplane services in major cities. Business Insider notes that BLADE’s operations in New York and Miami have reduced travel times from hours to under 30 minutes, attracting commuters looking for efficiency. Integration into the Uber app could significantly enhance BLADE's market presence by connecting it with Uber’s global user base.
Uber, based in San Francisco, is a technology company providing transportation, food delivery, and logistics services across more than 70 countries. According to its official website, Uber's mission is "to create opportunity through movement," and it continues to diversify into emerging sectors such as autonomous vehicles and aerial mobility. By unifying multiple transportation modes within a single app, Uber positions itself as a comprehensive mobility platform.