Amazon has announced that its Buy with Prime service is now available for products from Dearfoams, a leading slipper brand, and Baggallini, known for travel and lifestyle handbags. The expansion allows Prime members in the United States to access these brands directly on their own websites while enjoying benefits such as fast, free delivery, easy returns, and 24/7 shopper support.
Buy with Prime enables brands to offer Prime shopping features directly on their websites. The service first became available on Dearfoams.com earlier this summer. Following positive customer response and increased sales, Dearfoams expanded Buy with Prime to more than 50 products. RG Barry Brands later introduced the feature to Baggallini.com, where it is now offered on over 40 of Baggallini’s top-selling bags.
“At RG Barry Brands, we’re committed to making life easier and more comfortable,” said Corinne Baker, Senior Vice President, DTC, E-Commerce & Marketplaces at RG Barry Brands. “Buy with Prime extends that promise to the shopping experience itself, whether it’s Dearfoams delivering comfort in every step or Baggallini’s signature style. The shopping experience now matches our product experience: effortless and built with our customers in mind.”
Customers can find eligible items on both Dearfoams.com and Baggallini.com. During checkout, they have the option to log into their Amazon account and confirm their Prime membership before completing the purchase using any of the available payment options. After placing an order, Amazon handles fulfillment. Shoppers can track orders via confirmation emails or through their Amazon accounts.
Many popular items are included in this program:
- Dearfoams Women's Fireside Sydney Genuine Shearling Scuff
- Dearfoams Men’s Fireside Grafton Genuine Shearling Clog
- Dearfoams Women’s Hannah Festive Knit Clog
- Dearfoams Men’s Brixen Energy Return Bootie
- Baggallini’s Modern Convertible Travel Backpack
- Baggallini’s Central Park Sling
- Baggallini’s Modern Everywhere Slim Crossbody
- Baggallini’s Securtex Anti-Theft Vacation Backpack
“Dearfoams for downtime, Baggallini for go-time—Prime members can now get both in no time,” said Peter Larsen, Vice President of Amazon Multichannel Commerce & Fulfillment. “We are thrilled to bring Buy with Prime to Dearfoams.com and Baggallini.com, giving customers a fast, trusted way to shop the brands they love."
Since launching in 2022, Buy with Prime has aimed to help direct-to-customer merchants attract new shoppers by offering reliable delivery services and strengthening long-term relationships with customers. According to Amazon data cited in the announcement, half of all Prime members are more likely to make repeat purchases from sites offering these benefits; 95% of those who have used Buy with Prime say they would use it again.
Merchants using Buy with Prime also receive customer order information that helps them provide service and build direct relationships.