Amazon is offering significant discounts on its devices during Prime Big Deal Days, which runs from October 7 to October 8, 2025. The sales event is available exclusively to Amazon Prime members, but new customers can still sign up in time to access the deals.
Among the highlighted offers are a 73% discount on the Echo Auto, a hands-free Alexa accessory designed for use in vehicles. The Echo Frames are also available at a 64% discount; these smart glasses allow users to interact with Alexa for music playback and audio calling.
For home security and connectivity, Amazon is offering a bundle that includes the Ring Battery Doorbell and Ring Pan-Tilt Indoor Cam at 40% off. This combination provides increased vertical video coverage and features head-to-toe viewing. The eero 6-mesh WiFi System (3 pack) is discounted by 38%, providing wifi coverage for up to 4,500 square feet and supporting speeds up to 500 Mbps.
The Kindle Colorsoft Signature Essentials Bundle is now available at a 32% discount. It includes Amazon’s first color Kindle device with a high-contrast display and wireless charging dock. Another bundle featuring the limited-edition Echo Dot with a Jack Skellington shell from Disney Tim Burton’s "The Nightmare Before Christmas" is being offered at 28% off.
Customers interested in e-readers can get the Kindle Paperwhite Signature Essentials Bundle at a 35% discount, which comes with a Kindle Scribe (32GB), Premium Pen, fabric folio cover, and power adapter.
Amazon advises shoppers to set up deal reminders through its Shopping app so they do not miss out on desired items or upcoming offers. Lightning Deals will also be featured throughout Prime Big Deal Days; these are short-term discounts that change frequently during the event.
"Prime Big Deal Days is here to kick off the holiday season! From now through October 8, Prime members can get exclusive access to shop millions—including big savings on Amazon devices."
"Whether you’re looking to upgrade your Ring doorbell or gift a loved one a new Kindle, now’s a great time to buy some of our most popular devices."
All deals are subject to change based on availability.